Recently, Matt Phillips, Taylor McGowan, and Ray Popp spent a day and a half at Pebble Beach engaging in strategic meetings and relationship building. Their visit revealed significant potential for collaboration, with various departments—hotel operations and concierge, group sales and conference services, tournaments, and marketing—eager to strengthen the partnership. Each department expressed openness to new initiatives, showing enthusiasm for deepening ties and exploring ways to enhance guest experiences.
Through this partnership, there are already a handful of exciting tactics in development, which will be deployed within the next few weeks. Those tactics include:
Custom Ship Sticks acrylic signs in all 600 guest rooms
An in-room television advertisement for Ship Sticks
Ship Sticks media date to create exclusive content and videography
Addition of box options on shipsticks.com platform for the Pebble Beach concierge and retail teams to ship event swag and merchandise
Here are some of the promising initiatives being considered:
Ship Sticks collateral included in room key packets
QR code cards for bellhops/concierge to distribute to guests
Optimizing the group sales process to be included throughout the planning process
Partner with conference services to offer a pre-paid box in guest rooms to seamlessly ship event swag and gifts home
Club shipping integration into group and event packages
In conclusion, the Pebble Beach visit not only revealed exciting opportunities but also confirmed a shared vision for expanding the partnership. With key stakeholders aligned and several high-impact initiatives in progress, the potential for growth is significant. By continuing to invest time and energy into these efforts, the partnership is poised to reach new heights in delivering exceptional service and experiences.
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